Combine & simplify for millions of users

Whitepages has over 2 million daily searches. With combining our two (free+premium) experiences, Whitepages wanted to create a unified, consistent experience for our users—as well as reduce latency.

The major problems and user needs are listed as follows:

• As users progress through our two sites they encounter different environments, primarily due to technical constraints, and they may not understand why they are served a a disjointed experience.

• Users want to quickly and easily lookup contacts.

• The experience needs to feel cohesive (we did a little brand refresh as well)