Collaborative designer shaping culture, strategy, and systems—based in the PNW.

Whether it's shaping roadmaps, aligning teams, or introducing structure to ambiguous spaces, I love helping great ideas move from concept to reality with a data driven, user centric approach.

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COLLABORATIVE

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USER-FOCUSED

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ADAPTABLE

KEY HIGHLIGHTS

→  Design iterations achieved a 35% increase in CVR within our pricing funnel, which contributed an additional $25K in monthly revenue. (Whitepages)

→  Collaborated closely with SEO and Product teams to significantly improve our Core Web Vitals Performance score from 58 to 100 (Whitepages)

→  A teensy A/B test of button placement increased CVR by 2%, resulting in $73K in ongoing revenue over the next 12 mos. (Whitepages)

work samplings

WEB [desktop/mobile]

SITE SIMPLIFICATION FOR MILLIONS OF USERS

Whitepages has over 2 million daily searches. By combining our two (free+premium) experiences, Whitepages wanted to create a unified, consistent experience for our users—as well as reduce latency.

ios/android

MAKE FINANCIAL HEALTH EFFORTLESS FOR EVERYONE

At Digit, I spearheaded projects on the bank team, enhancing digital cards for clearer banking tools, smoothing card activation for easier onboarding, and overhauling our app's structure during our rebrand to Oportun post-acquisition.

ios/android + web [desktop/mobile]

BOOKING CAMPSITES
ON-THE-GO

During my time at The Dyrt I focused on cross-platform accessibility and engagement, namely in the Request to Book and InstantBook journeys.

HEY, I’M TORYE 👋

TL;DR

☞ 7+ years as a design leader on embedded product teams
☞ Lover of dogs (current qty: 2) & plants (current qty: who knows)

☞ SoCal native—currently working remotely from Whidbey Island, WA
☞ If I wasn’t a designer, I’d be a Marine Biologist NatGeo Naturalist

With 7 years of experience in product design, my expertise blends empathy with data driven insights. In my current role at Turnstile, I am integral to pioneering a sophisticated Sass platform. Previously at Digit and Whitepages, I led initiatives that resulted in significant revenue growth and increased efficiency through collaboration and user centric design practices.

  • “I personally haven’t seen many designers be able to make corrections so quickly and leverage learnings into other projects. I directly witnessed Torye’s growth and impact through collaborative working sessions and rapid iteration.”

    Head of Design

  • “Torye is a creative genius. She is a true creative thinker and problem solver and the type of person who will stay and get the job done. Any company would be lucky to have her on their team. ”

    Creative Director

  • “What truly sets Torye apart is her considerate and thoughtful approach. She goes out of her way to understand the needs and perspectives of others.”

    Product Manager